Hi there! I'm a senior UX / UI product designer with 17 years' experience across responsive SaaS digital product design in a lean/agile environment, mobile app design, interaction design, creative team leadership and mentoring.
Currently I'm helping the awesome product design at Simple deliver validated UX/UI solutions for a rapidly scaling and hugely ambitious global enterprise marketing collaboration platform.
My role includes iterative rapid low to hi-fidelity prototyping and lean UX processes, interfacing with agile dev teams (standups, sprints, grooming & sizing, initiatives / epics / user stories / acceptance criteria and testing etc) plus product owners, business analysts, customer support, marketing and senior management.
My unique skillset combines a strong creative vision and attention to fine detail with a deep understanding of the practical application of UX principles and solid technical ability (yes I can hand-code XHTML and CSS if necessary generally in a whitelabel context).
This means I design effective digital experience solutions which are not only beautiful, intuitive and highly functional, but can also be developed efficiently without significant re-factoring, which saves time, money, and a lot of stress for everyone.
While I am passionate about the critical nuances of aesthetics and user-centric interaction flows that constitute a quality experience, I'm also pragmatic enough to realise that "Real Artists Ship" and sometimes you have to adapt, re-scope or pivot rapidly to get a point release or MVP out the door on time.
Work has been across corporate, agency, tech startup, consulting and freelance positions in Australia and the UK (London) - folio at wprasek.com, please feel free to get in touch. Cheers!!
July 2015 - current Senior Product Designer ( UX / UI ), Simple Responsible for delivering beautiful and intuitive UI / UX solutions in an agile environment at this SaaS marketing performance platform startup. Involves multiple product streams including mobile, growth, media & finance, workflow management, collaboration, data & analytics.
February - July 2015 Lead Digital UI / UX Designer, Capital B / Megaport Valley-based startup accelerator / virtual cloud networking platform
2009 - 2015 Senior Digital UI/UX Designer, RACQ Responsible for ground-up responsive redesign of entire digital channel in conjunction with Deloitte Digital (12 month project)
2006-08 Freelance digital designer, London
2005/06 Digital designer, Studio EC4 / PriceWaterhouseCoopers, London
2004/05 Digital designer, Proximity Digital, London Digital designer, Modem Media, London
2003 Lecturer / Tutor for Bachelor of Multimedia, Griffith University, Brisbane
2000-2003 Web designer, Toast.com / Dark Blue Sea Dotcom startups (now listed on ASX) - focused on interactive gaming / paid search / domain sales management