B A C K G R O U N D
Over the course of my career, I’ve worked on enterprise-level B2B SaaS platforms, native B2C apps and responsive digital cloud solutions across many industries and organisations... from lean/agile product-focused startups to corporates, agencies, consultancies and freelance roles.
Currently I'm product design lead at tech startup ConnectDevelop in Brisbane, helping to evolve several successful and rapidly scaling SaaS products at the intersection of the property and energy sectors.
D A Y T O D A Y
On a daily basis, I'm involved in lean UX design processes including rapid low to hi-fidelity prototype iteration driven by client / user research and validation, as well as strategic design direction, team leadership, mentoring and aspects of product management..
I work closely with developers in cross-functional agile teams via standups, sprints, grooming & sizing sessions, initiatives / epics / user stories / acceptance criteria etc, plus product owners, analysts, customer support, marketing and senior management.
S E C R E T S A U C E
I approach each design challenge with a deep understanding of the practical application of UX principles, attention to the fine details of UI and interaction design and a solid technical ability... hand-coding XHTML and CSS where necessary.
This means I design effective digital experience solutions which are not only beautiful, intuitive and highly functional, but can also be developed efficiently without significant re-factoring, which saves time, money, and a lot of stress for everyone.
M Y D E S I G N P H I L O S O P H Y
Design is essentially the process of solving problems for other humans. It's partly about how an object or product looks, but much more importantly how it works and feels; if it’s clear and simple to understand; whether it engages, delights and adds value. If you don’t understand people and their situations and problems, you can’t design for them.
Over my career I’ve realised that design is more about the process than the output, as process is what drives success of the solution.
Contrary to popular belief, design involves a large degree of analytical thought and research, alongside the accepted driving forces of creativity and emotion.
I’d like to think I bridge both those disciplines, though I suffer from the classic affliction I call “Designer’s Curse” whereby I’m never really happy with anything I do. In retrospect I wish I’d done this differently, or that better… ultimately perfection is an illusion and constant improvement via short iterative cycles is the best we can realistically achieve. (Hello, lean methodology.)
S K I L L S E T
User journey and empathy mapping
UI design and interaction flows
Rapid prototyping, low to hifi
Use case definition and story mapping
User interviews and testing including remote unmoderated platforms
Product UI and UX audits including prioritisation based on value vs. estimated resources
Product design system creation & management
Agile processes including sprint planning & kickoff, grooming & sizing, kanban, epics etc
CSS hand coding for lean UI enhancements
Team leadership and mentoring
Stakeholder engagement including clients, users, executives and product team
Research, authoring, circulation and evolution of team design processes and standards
Visual and digital media design including pitch decks and branding (where required)
Lead Product Designer ( UX / UI ), ConnectDevelop
Valley based tech startup with several SaaS platforms in the energy and property sectors. The success of our products has led to major equity funding which is now enabling our expansion into new industry verticals.
Senior Product Designer ( UX / UI ), Simple
Responsible for delivering beautiful and intuitive UI / UX solutions in an agile environment at this SaaS marketing performance platform startup. Involves multiple product streams including mobile, growth, media & finance, workflow management, collaboration, data & analytics.
Lead UI / UX Designer, Capital B / Megaport
Valley-based startup accelerator / virtual cloud networking platform
Senior Digital UI / UX Designer, RACQ
Led the ground-up responsive redesign of entire digital channel in conjunction with Deloitte Digital (12 month project) plus multiple user-centric apps and platforms
Freelance digital designer (London)
Digital designer, Faces.com (London)
Digital designer, Studio EC4 / PriceWaterhouseCoopers (London)
Digital designer, Proximity Digital (London)
Digital designer, Modem Media (London)
Lecturer / Tutor in Bachelor of Multimedia, Griffith University, Brisbane
Web designer, Toast.com / Dark Blue Sea