Hi there! I'm a product UX / UI designer with 17 years' AU/UK experience and I'm obsessed with creating awesome user-centric digital experiences.
My career spans interaction and experience design, team leadership and mentoring for enterprise-level SaaS platforms, mobile apps and responsive web apps, across many industries & organisation types... lean/agile startups, corporates, agencies, consulting and freelance.
Currently I'm helping the awesome product design team at the tech startup Simple deliver validated UX / UI product solutions for a rapidly scaling and hugely ambitious marketing collaboration SaaS platform.
On a daily basis, I'm involved in lean UX design processes including rapid low to hi-fidelity prototype iteration driven by client / user research and validation.
I also work closely with developers in cross-functional agile teams via standups, sprints, grooming & sizing, initiatives / epics / user stories / acceptance criteria etc, plus product owners, business analysts, customer support, marketing and senior management.
My unique skillset combines a strong creative vision and attention to fine detail with a deep understanding of the practical application of UX principles and solid technical ability... yes I can hand-code XHTML and CSS if necessary (generally in a whitelabel re-brand context).
This means I design effective digital experience solutions which are not only beautiful, intuitive and highly functional, but can also be developed efficiently without significant re-factoring, which saves time, money, and a lot of stress for everyone.
While I'm passionate about the critical nuances of aesthetics and user-centric interaction flows that constitute a quality digital experience, I'm also pragmatic enough to realise that "Real Artists Ship" and sometimes you have to adapt, re-scope or pivot rapidly to get a point release or MVP out the door on time.
Find me on LinkedIn
or view my photography at xoodu.com
Senior Product Designer ( UX / UI ), Simple
Responsible for delivering beautiful and intuitive UI / UX solutions in an agile environment at this SaaS marketing performance platform startup. Involves multiple product streams including mobile, growth, media & finance, workflow management, collaboration, data & analytics.
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